STYLECRAFT LAUNCHES SENSES AND ALLSORTS

Press Release
20th August 2013

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Second phase of autumn launch features lace and super chunky yarns

No winter wardrobe should be without two new yarns from Stylecraft.  Senses and Allsorts cover both ends of the spectrum of yarns; a soft, rich lace weight and a fun, super chunky.

Senses is a subtle fine lace weight yarn, made from a blend of the softest  mohair and  premium acrylic. This feminine, luxurious yarn is available in  chalky  soft, as well as earthy ombre and tonal colour combinations; from rosehip reds to deep plums and golden ochre to blackest elder. Stylecraft’s first lace weight yarn is ideal for light but cosy garments that can be worn day and night, or for knitting your favourite lace shawl patterns. The yarn is supported by a beautiful collection of lacy jumpers, cardigans and accessories to compliment the yarn’s handle and drape.

Allsorts is a bright and colourful chainette yarn with contrasting slubs woven into its texture.
It is soft to the touch and knits up quickly  to give a thick but lightweight structure. As the name implies you can knit all sorts with it. Stylecraft have focussed on quick and easy to make accessory patterns suitable for beginner and more advanced knitters. The tension is the same as other super chunky yarns in the Stylecraft range, so can be used for garment patterns too.

Senses (80% acrylic, 20% Mohair) has an RRP of £3.45 per 50gm ball of 250 m knitted on size 4-5mm needles.  Allsorts costs just £3.99 for a 50g ball of 45 m knitted on size 10mm needles.
For more information, samples or images contact Juliet Bernard at Bluebear
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KNITPRO LAUNCHES AN AUTUMN FULL OF EXCITING NEW PRODUCTS

Press release
4 September 2013

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KnitPro welcomes knitters and crocheters to an exciting season of product launches for all tastes and skill levels starting with Bamboo knitting needles and crochet hooks and Waves soft touch crochet hooks.

KnitPro’s collection of Bamboo needles is made from the finest of Japanese Bamboo. The ‘Soft to Touch’ Bamboo range has been designed to incorporate the brand’s signature sharp points that, combined with the fabulous finish, gives no-stress, comfortable and satisfying crafting. For Knitters who like the look and feel of wood but want a stronger, yet affordable material, KnitPro Japanese Bamboo needles are the perfect solution.  The collection includes Straight Needles, Double Pointed Needles, Circular Needles and Crochet Hooks. The crowning glory of the collection is the Pro Bamboo range of circular and interchangeables with 24 karat gold-plated metal connectors on needles and cables.  Another ‘first’ from KnitPro that gives them the edge over other needles in the market.

Waves crochet hooks are a glamorous addition to KnitPro’s much-loved range of crochet hooks.  Waves are colour co-ordinated according to size and come in 13 delicious shades from 2.0mm to 12.0mm.  Also available in a gorgeous clutch with 9 hooks, now you can always be sure you can quickly and easily find your favourite hook.

For more information about KnitPro’s entire range contact Juliet Bernard at Bluebear 

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GOMITOLI’S CELEBRATE AUTUMN WITH CASHMERE LANA TWEED

Press Release
12th  August 2013

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Thanks to designers like Karl Lagerfeld, tweed fabrics and heathered tweed yarns are a huge influence for Autumn Winter 2013/14, jumping from the catwalks to the high street. Gomitoli’s are celebrating this key trend with their Cashmere Lana Tweed yarn, a blend of 30% highest quality  Cashmere and 70% finest Lambswool in a light DK or sport weight.
The wonderfully coloured nepps in the yarn bring an added dimension of luxury to any pattern whether it is Fair Isle cable or stocking stitch.  This season’s eye popping colours include pink and orange against more classic shades.
Gomitoli’s Cashmere Lana Tweed is available from www.gomitolis.it at €9.10 for 175 metres, fantastic value for such a superior yarn and if you sign up to the Gomitoli’s newsletter before 30th September you will receive a voucher for €15 to spend straight away.
For press information contact Juliet Bernard at Bluebear
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PUT ON THE STYLE WITH STYLECRAFT WEEKENDER

Press Release
25th July 2013
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Stylecraft has launched the second of its new yarns for Autumn Winter 13, called Weekender, a premium acrylic yarn that is versatile, soft and chunky – perfect for a relaxed ‘at home’ style.

Weekender knits up really quickly and is available in a colour palette that includes saturated pastels and deep jewel colours. Stylecraft has created elegant designs to support the yarn which feature loungewear and cosy patterns.  Imagine snuggling up with a good book in front of the fire on a winter’s day in one of Weekender’s stylish garment’s!

Weekender will be available in yarn and craft shops around the UK from July.  It is a Super Chunky (100% Premium Acrylic) yarn with 100m on a 100g ball. Retail price will be £3.69, available nationwide. There are 11 pattern leaflets in total and a free download on the new Stylecraft website when it relaunches in August

For press information contact Juliet at Bluebear on 01707 320274

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STYLECRAFT LAUNCHES LULLABY – A CUDDLY, NEW BABY YARN

Press Release
2nd  July 2013

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Stylecraft has launched the first of its new yarns for Autumn Winter 13, called Lullaby – a baby yarn that is every bit as soft and cosy as the name suggests.

The yarn is a DK, with exceptional wash and wear properties, and is available in a colour palette that features classic baby colours as well as brighter accents.  Stylecraft has created distinctive designs to support the yarn which take their inspiration from vintage aran stitch patterns.  The idea of wrapping babies up in cosy cables, all warm and protected in coats with hoods, snug little wrap collars and cosy cocoons will be too much to resist. The jolly shades shouted out for an element of playfulness which inspired the cute little ears and larger than life pompoms, as you can see from these delightful images,.

Lullaby will be available in yarn and craft shops around the UK from mid-July.  It is a DK (45% acrylic/55% Nylon) with 135m on a 50g ball. Retail price will be £2.79, available nationwide. There are 13 pattern leaflets in total aimed at babies from premature to 3 years (5 years in the case of some patterns) – perfect for your precious tot.

For press information, images or pattern extracts contact Juliet at Bluebear on 01707 320274

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HAPPY BIRTHDAY TO GOMITOLI’S

Press Release

20th June 2013

A gift for every knitter

Cake Image for 2yr

It’s hard to believe that luxury brand, Gomitoli’s is two years old already and my, haven’t they grown!  From gorgeous cashmere and cashmere blends sold in Italy the brand now offers a range of yarns based on noble fibres all around Europe and in the US.  In fact they have sold enough yarn to go half way around the world already.

To celebrate Gomitoli’s has an unbeatable gift for all knitters. Simply sign up to the Gomitoli’s newsletter and you will get a €15 voucher to spend on online.  If you have already signed up you will receive a Birthday voucher depending on how much you have spent; so if you have spent €500 you will receive a gift of €50 to spend on line; a knitter who has spent €300 will receive a €30; and if  you have spent €100 you will receive a €15 voucher.  But even if you have not bought yourself any of the desirable Gomitoli’s yarn you will still receive the €15 voucher to spend online on the entire range, so now you can spoil yourself.

Vouchers can be redeemed from June 20th until September 30th 2013 so don’t forget to tell all your knitting buddies.

There’s just one thing left to say: Happy Birthday Gomitoli’s!

For press information contact Nicky at Bluebear on 01707 320274
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BERGÈRE DE FRANCE LAUNCHES ‘LITTLE PURLS’ CAMPAIGN TO RAISE FUNDS FOR SPARKS

Press Release
18th June 2013
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French yarn producer, Bergère de France has announced an exciting partnership with UK charity Sparks, who fund research into life-saving medical research for babies, children and mums-to-be. The ‘Little Purls’ campaign will run for 6 months and support Sparks by engaging with knitters in a variety of ways.

To kick off the campaign, Bergère de France is launching a delightful Little Purls e-booklet featuring specially created patterns from Katya Frankel, Kyoko Nakayoshi, Kirstie MacLeod and Amanda Jones which you can see above, and four Bergere de France baby patterns.

Available here, the patterns exclusively use Bergère de France’s yarn Caline. Sofia Rivière, the brand’s Marketing Director said: “Our yarns are very popular for children’s wear and Caline has such a fantastic colour palette. In France we have a long standing relationship with a premature baby charity and we wanted to forge the same links in the UK. Sparks is a tremendous charity and we are proud to work with them.” Bergère de France is suggesting knitters make a donation when they download the e-booklet to help fund this amazing charity.

Helen Farquharson, Sparks’ Regional Fundraiser in the South East said: “We are thrilled that Bergère de France is supporting Sparks. Every parent wants their baby to arrive in the world healthy, yet sadly it doesn’t always happen that way. The money and awareness raised from the ‘Little Purls’ campaign will mean we can fund more life-saving research to help more babies be born healthy and stay healthy and help prevent the illness no parent expects.”

Sofia Rivière added: “We know how generous knitters are so we hope they will find it in their hearts to support this amazing charity and the vital research they fund.”

For more information contact Nicky Hale at Bluebear on 01707 320274, or Helen Farquharson at Sparks on 07535 975 568.

About Bergère de France
Bergère de France was founded by Robert Petit in 1946. Today the company is still family owned and is now run by his son, Jean-Louis, and his grandson Geoffroy. For over half a century, Bergère de France has developed a perfect balance of time-honoured tradition and the latest technical innovations. Based in Bar-le-Duc, in the heart of the Lorraine region, it covers an area of 14 acres and employs around 400 people. It is the last industrial woollen mill in France to produce hand-knitting yarns, one of the largest and most advanced mills of this kind in Europe, and the French leader for sales. Keeping all the production under one roof allows the company to ensure the best quality by controlling the whole process from research and development to the finished product.
For more information visit www.bergeredefrance.co.uk
About Sparks
As a leading children’s medical research charity we are dedicated to funding and promoting pioneering research into a wide range of conditions and disabilities affecting babies, children and mums-to-be.
Sparks has now funded over 230 research projects in more than 80 hospitals and universities across the UK. We have committed over £23 million into pioneering research projects across a wide spectrum of medical conditions relating to problems in pregnancy, premature birth, the natal period and the early years of life. The charity also supports research into rare childhood diseases.
Through our research, we aim to improve the quality of life for children and families affected by serious illness or disability today, whilst seeking ways to better diagnose, treat and prevent these conditions in the future.
Our working is making a difference for thousands of children and their families, not only in the UK but globally too.
For more information visit http://www.sparks.org.uk

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GOMITOLI’S OFFER THREE ALFRESCO INSPIRED KITS FOR SUMMER.

Press Release
17th June 2013

Striped Place Mate KitOpen Satchel kitCutlery holder kit

Just in time for summer, Italian luxury yarn producer Gomitoli’s have three fantastic knit and crochet kits available for alfresco dining.

Openwork Satchel is our first kit. This satchel is the perfect way to carry fruit or small lunches for country outings and ideal to carry your sunglasses, water and sunscreen, for that summer bike ride. The Satchel kit is a wonderful crochet project, made using limited edition Wind yarn, offered in a range of fresh summery colours. This yarn is one of five fabulous yarns found in Gomitoli’s Bargain Corner.

The nautical-themed Striped Placemat Kit with Coaster is the second kit from Gomitoli’s made using the very popular Spring Cashmere, an airy, bright and fresh spun yarn. Ideal for picnics by the seaside, or alfresco dining at home.

Finally this neat Cutlery holder is the third new kit on offer, again using Spring Cashmere. Perfect for carrying cutlery for lunch in the city. With its nautical theme and colours team it up with the Striped Placemat Kit; it’s a truly original option for all indoor and outdoor occasions.

Not only are these fantastic projects available now on the website, Gomitoli’s are also offering an amazing 15% discount on all of their placemat kits, including basket, tablecloth clutch and bottle case kits.

All the kits come complete with yarn and instructions and can be found on the Gomitoli’s site http://www.gomitolis.it/english/knitting-kits/19/
If you would like to stay in touch don’t forget to sign up while you are on the site.
For more information contact Nicky Hale at Bluebear on 01707 320274

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JOIN THE LATEST CLUB FROM DEBBIE ABRAHAMS FOR A FEAST OF BEADS

Press release
26th March 2013

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Debbie Abrahams is well known for her extremely successful Mystery Blanket club which has enthralled knitters all over the world and is a complete sell out.  For knitters that still want a treat Debbie has developed a new offering – the Debbie Abrahams Bead Club.
Using the finest Japanese beads Debbie has asked four of her favourite designers to contribute an accessory design to the club, including Jane Crowfoot, Sarah Hazell, Sarah Hatton and Alison Crowther-Smith. Every other month members will receive an exclusive, seasonal pattern and an average of 3 packs of beads to create gorgeous projects such as a bag, a shawl and a beret. That’s a fantastic chance to sample 9,000 of the most gorgeous beads available.
The club is now open and costs just £75 but book now because places are running out fast. You can book your place at http://www.debbieabrahamsbeads.co.uk/bead-club
For press information contact Nicky Hale at Bluebear on 01707 320274

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CASH CA BRINGS A LUXURIOUS TOUCH TO SS13

Press ReleaseCASH-CA LOGO black

28th January 2013

Linen Silk Pointelle Simple Dress in ChamomileLinen Silk Hoody and Cotton Wool Blend Lounge Pants with Linen Silk Texture SnoodPointelle Simple Linen Silk Dress in Denim

Luxury knitwear brand CASH CA is delighted to present its collection of ultra-stylish yet comfortable knitwear for the Spring Summer 13 season. CASH CA is all about colour; vibrant hues and contrasts are key elements in every collection. The main palette is a balance of saturated darks, a large range of neutrals and tinted linen colours, infused with unusual, intense brights offered in the brand’s unique blends.

Subliminal inspiration for the SS13 collection comes from a recent Miro exhibition at the Yorkshire Sculpture Park. The sculptures and drawings underpin features for the SS13 collection; strong primary colouring, subtle detailing and a playful, almost childlike aspect with structured pieces reflecting some of the more abstract Miro working drawings.  Creative Director, Craig Alexander explains: “The way the obscure sculptures sat in the natural landscape provided the perfect backdrop for our photo shoot.  The garment shapes become almost sculptural within the beautiful natural background.”

CASH CA’s SS13 collection lives in 4 distinct lifestyle groups:

DAY / TOWN:

 Day Town  Aimed at women who need to be comfortable but not casually dressed during the day, transitional outfits that move effortlessly from day through to evening. The collection features a cool high summer ice blue, a vivid summer mix of cool acid green, flattering orange and milky ecru.

WEEKEND / COUNTRY:

 weekend Features softer, fuller shapes for an easy weekend; relaxing at home or an informal lunch. Natural shades are the base here, with around 10 neutral colours covering soft greys, natural browns and tinted linen shades all of which can work together in a number of ways.

LOUNGE:

 Lounge For cooler summer evenings or early Sunday mornings, CASH CA have introduced a completely new fabric – a fine cotton with a just a hint  of wool to give a luxuriously soft handle that suggests simple cotton jersey fabric but with a more modern and much more expensive look.

EVENING:

 Evening CASH CA has created a dramatic evening  story in black, dark navy, syrup brown, carbon grey and milk. Soft shaped knitwear in clean elegant silhouettes with fine detailing such as hand stitched pointelle, self coloured beading and sequins.

For press information or to request samples contact

Juliet Bernard

Bluebear

01707 320274

About CASH CA

Established in 2000, CASH CA offers Cashmere and Merino Knitwear collections using only traditional high quality knitting techniques and noble fibres. The company has grown rapidly in the UK and more recently in Japan and China.

The CASH CA knitwear collections include a full range of styles from classic cashmere sweaters and cashmere cardigans to contemporary, fashion forward cashmere and merino gilets, dresses and tops. CASH CA accessories cover a wide range of beautiful designs from cashmere gloves, hats and scarves to quirky cashmere and merino nightwear such as trousers, eye masks and slippers.  Both collections are sold in many of the finest department stores and quality independents throughout the UK, Japan and South East Asia.

Although a relatively young company, the founders have more than 60 years combined experience in high quality Cashmere Knitwear and Merino Knitwear design and manufacture.

It is through the integration of this experience, skill and expertise allied to a commitment to using only the highest quality techniques and fibres that CASH CA has grown and developed into the celebrated brand that it is today.  Their knitwear factory is in Shanghai, positioned to use locally produced yarn such as fine spun cashmere, superfine merino, linen/silk following recognised European standards both in terms of quality control and workers conditions

UK Stockists include Selfridges, Harvey Nichols, Harrods, Liberty’s, and over 70 other quality independent retailers. Retail partners in Japan and China include Isetan, Juice, Shine and Lane Crawford.

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