The innovative gift company, herdy, has been commissioned to create two exclusive new products for the Jme homeware collection, available from Jamie Oliver’s party plan business Jamie at Home. The terracotta serveware is inspired by the hardy little Herdwick sheep, which grazes the rugged fells of the Lake District where the company is based.

The herdy pot is perfect for serving any sauce you fancy, especially mint! It can also be used as a storage pot and is just the right size for keeping keys handy and loose change safe.The herdy mini-pot was designed as an egg cup, but it’s perfect too for serving salt and pepper at your table.


A percentage of herdy’s profits from product sales go to the herdy fund, set up to help conserve the native Herdwick breed while looking after the Lakeland landscape and sustainable fell farming communities. The range is designed in the Lake District and made in Sri Lanka by a local, family-run workshop whose projects support traditional village potters in the area. Hand decorated, each piece has its own unique characteristics.


Kristen Wilkin, Jme Buyer said, “It is important to Jme to collaborate with designers who are talented and passionate about what they do and herdy definitely delivers on both fronts. Herdy is a socially responsible company and produce goods of the highest quality. We knew our customers would appreciate the huge benefits we see in collaborating with herdy, and that they would find the hand decorated forms of the Herdwick sheep irresistible.”

The herdy pots will be sold through Jamie at Home parties from 1st January 2012. www.jamieathome.com/get-in-touch

For press information contact

Christina Summerfield


Tel: 01539 739202

The Herdy Company Ltd

Yard 96, Stricklandgate, Kendal, Cumbria LA9 4PU


Notes to Editors

Born in the English Lakes and inspired by the area’s cute and lovable Herdwick sheep, the herdy company’s design-led products for home and gift are made to make you smile. The company was established in 2007 by Spencer and Diane Hannah, out of the desire to provide visitors to the Lake District with ethically-produced, high quality design led gift-ware. Herdy were delighted to win the ‘Small Company of the Year’ award from Business in the Community last year. Herdy execute a philosophy of corporate responsibility through its cultivating the UK marketplace (over 50% of the product range is sourced in the UK), promoting the sustainability of upland fell farming (a percentage of profits is given back to the local rural community annually via the Herdy Fund), and by keeping waste to a minimum (rather than destroying goods they sell all Herdy seconds at County Fairs). Despite the pervasive recession that broke out in 2007, The Herdy Company continues to support its local economy, forgoing higher profits and lending resilience to its community. Since its launch the company has grown rapidly and now has 50 retailers in the Lakes and over 200 retailers nationwide. In addition the company also retails their products through their own website and shop in Grasmere as well as distributors in both Japan and the U.S. The company now employs 6 people.