Luxury women’s wear brand CASH CA has unveiled its collection for Autumn Winter 2012 inspired by the natural elements – fire, earth, water and air.

The collection features garments in finest cashmere, superfine merino wool and fine pima cotton with hot shades such as furnace and flame, contrasting with earthy colours such as bark and water colours such as aqua.

As well as classic solid colours, the design team at CASH CA have been inspired by microscopic plant life to create repeating patterns of superfine stripes in contrasting colour and micro textured knitted fabrics in big voluminous shapes reminiscent of windblown plant life and wild seascapes.

An idyllic barn-house in Yorkshire provided the perfect setting for the AW12 photo shoot. The roots of tradition and heritage, which the collection is inspired by, were reflected in the choice of location. The fire-inspired colours such as furnace and flame provided a warm tone to the open surroundings, and the sense of rural charm was evoked by interesting, rich textures in the red brick and fire logs. The final shots had a traditional feel with a modern edge and completely captured the ultra stylish and effortless nature of the CASH CA collection.

Look out for the new AW12 collection and discover which element will inspire you to pick up a gorgeous new garment; fire, earth, water or air.

For press information contact

Juliet Bernard


01707 320274

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