Following the huge success of Stylecraft’s first Blog Tour in October 2015, the brand has been busy planning this year’s event.
Earlier in the year Stylecraft asked for the knitting public’s help to choose some new colours for their Special Aran and Special Chunky ranges. From a list of nominations, a shortlist of the 12 most popular colours was put to the public vote. Competition was fierce and some colours were neck and neck right down to the wire. The winning colours that have been added to both ranges are Empire, Pistachio, Storm Blue, Sage, Saffron and Pale Rose.
Now Stylecraft has put together two colour packs in both Special Aran and Chunky featuring the six new shades with some highlight colours and has sent Special colour packs out to 12 of the most prominent knitting and crochet bloggers, asking them to create designs in their own style to inspire crafters all over the world.
“It’s always an exciting moment for us when we let designers and bloggers get their hands on the colour packs we have put together,” says Stylecraft’s Sales and Marketing Director, Annabelle Hill. “We can’t wait to see what designs they come up with.”
On 24th October the Stylecraft Blog Tour will launch with a colour pack giveaway on each blog throughout the tour. The itinerary and projects remain a closely guarded secret but we can share the bloggers that will feature this year.
|The Knitting Exploits of Josie Kitten|
|The Twisted Yarn|
|Le Monde de Sucrette|
|Hand knitted Things|
|Keep Calm and Crochet on|
Stylecraft’s Special Aran and Chunky new colours will launch in yarn shops from 10th October.
For press information and images contact Juliet Bernard at Bluebear.