Jane Crowfoot Launches Exciting New CAL with Stylecraft

Stylecraft is delighted to announce the launch of an extraordinarily beautiful project designed for them by Jane Crowfoot, called The Fruit Garden CAL.

Following the success of Jane’s Climbing Rose CAL in 2019, based on fabric designs by British textile designer, William Morris, she knew that she wanted to design another project using the Arts and Crafts movement as inspiration. “As part of my research for the Climbing Rose CAL I visited galleries and Arts and Crafts houses, and it was during a visit to Kelmscott Manor, that I realised I wanted to base a CAL design on the incredible embroideries of William Morris’s daughter May,” Jane explains.

The Arts and Crafts movement was a very important creative genre that began in the UK and lasted from around 1880 until 1920.  It still has so much resonance in our world today with its championing of craftsmanship, raising what were considered homely skills to art forms.  It helped to reinvent and rejuvenate these skills for a new generation, encouraging the passing on of skills so that they shouldn’t be forgotten. Something that all crafters can aspire to today.

The Fruit Garden CAL is based on The Melsetter Hangings, embroideries that were designed by May somewhere between 1890 and 1900. The hangings feature birds, flowers, plants and central fruit trees on an embroidered trellis background and are beautifully imagined and executed.

This CAL with Stylecraft has taken Jane more than 5 months to design and offers crocheters a feast of techniques which begin with easy motifs and progress to more difficult ones, all supported by Jane’s step-by-step photo tutorials. “Although some motifs are easier than others, this project is really for the intermediate crocheter who is looking to develop and refine their skills,” Jane says.

There are two colourways available; the original features Stylecraft Life DK partnered with Batik; the second colourway uses brand new Naturals Bamboo+Cotton, launched by Stylecraft in March 2020, and developed in response to consumers asking for more natural fibre yarns from the brand.

“We have worked closely with Jane before on such successful CALs as The Lily Pond and Frida’s Flowers, so we are very excited to be joining forces again. It is always such a thrill to get an insight into how she creates and how a design evolves,” says Annabelle Hill, Stylecraft’s Sales and Marketing Director. “Crocheters are going to love working on this project and how the blanket comes together into a tableau of motifs.”

The Fruit Garden CAL will be available from the Stylecraft website as a free download in eight parts in English, US and Dutch versions. Colour packs for both options will be on sale in store and online by 30th March in preparation for the CAL to begin on 28th April.

For press information contact Juliet Bernard at Bluebear.

With thanks to National Trust, Standen, Sussex   https://www.nationaltrust.org.uk/standen-house-and-garden

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